MADO Media Image Design

Corporate Design

MADO Media Image Design, created by designer Lam Kam Kun, is a unique and innovative corporate design that combines traditional Chinese characters with modern design elements. The design was inspired by the pronunciation of the business name "MADO" in Cantonese, which sounds similar to the Chinese characters for "ink" and "degrees". The goal of this design was to create a simple and prominent logo that could be used across various media platforms.

Designer Lam Kam Kun explains that MADO is a newly established media company founded by two young men who wanted to express the company's logo in Chinese characters. However, they also wanted to incorporate original character design and modern elements into the font. The black and white color scheme was chosen to ensure that the design could be easily adapted for different applications.

The design specifications for MADO Media Image Design include a namecard size of 9cm X 5.4cm, letter paper size of 21cm X 29.7cm, and envelope size of 21cm X 14.85cm. The design was realized using a combination of graphic design techniques and printing technology.

Design Tags: media, ink, black, white, gray, character design, Chinese character, logo, image design

Design Challenges: One of the main challenges faced during the creation of this design was how to incorporate a new design into a long history of Chinese characters. The designer wanted to ensure that the design was not only visually appealing but also conveyed the message that it was a redesigned and modernized version of the characters. After multiple revisions and optimizations, the final version of the design was achieved.

Design Location and Timeframe: The MADO Media Image Design project started in January 2014 in Macao and was completed in March 2014.

Awards and Accolades: MADO Media Image Design was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2016. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and technical skill, contributing to improvements in quality of life.

Conclusion

MADO Media Image Design, created by Lam Kam Kun, is a visually striking and innovative corporate design that successfully combines traditional Chinese characters with modern design elements. The design's simplicity and versatility make it suitable for various media platforms, while its black and white color scheme adds a touch of sophistication. The recognition received through the Bronze A' Design Award further highlights the excellence and creativity of this design.