The Sound of Poetry: A Visual Exploration of the Power of Voice

Unleashing the Magic of Voice and the Cosmos

Inspired by the moment when inorganic matter transformed into organic matter, the campaign delves into the creation of poetry. It beautifully captures the essence of poetry being built on all things, from the sparkle of a flame to the blooming of buds and the crumbling of rocks. These elements come together to compose the sound of poetry, a symphony that resonates with the universe.

What sets this design apart is its innovative combination of visualization techniques. While there are existing examples of visualizing sound, such as Chladni figures and digital audio waves, Chih-Hsi Chen takes it a step further by incorporating cosmic elements. The key visual design represents audio tracks in the form of solid, natural elements transformed into wave shapes. This infusion of exotic and surrealistic visuals creates a mesmerizing experience for viewers.

The horizontal arrangement of the structure mirrors the arrangement of text in a poem, transforming the entire poster into a poetic masterpiece. The folding poster itself is a work of art, with different touches on each side. The use of fiber-filled paper and a matte finish on one side ensures the perfect saturation of the black-background color. The title and information block are printed in a special silver color, adding a touch of elegance.

Chih-Hsi Chen and their team brought this design to life in Taipei, Taiwan, from August to December 2021. The finished works were exhibited in Thinkers' Theatre, captivating audiences with their unique blend of abstract and concrete concepts. The distortion and deformation of natural elements, such as flames, leaves, and corals, add an unexpected twist to the familiar, ultimately creating an exotic and captivating visual experience.

The Sound of Poetry campaign, with its innovative approach to visualizing sound and its poetic composition, has garnered recognition in the design community. It was awarded the Iron A' Design Award in 2022, a prestigious accolade that celebrates well-designed, practical, and innovative creations. This design stands out for its ability to meet professional and industrial requirements while evoking fulfillment and positive emotions, contributing to a better world.

Copyrights for The Sound of Poetry campaign belong to Chih-Hsi Chen, a visionary designer pushing the boundaries of art, architecture, design, and technology.