Visual Identity Exhibition: Exploring the Iconic Sanzo Hoshi from a New Perspective

An Innovative Approach to Visual Design

An exhibition that takes up a popular character called Sanzo Hoshi from a completely different perspective.

Renowned designer Shimizu Ryo presents an exciting exhibition that delves into the world of Sanzo Hoshi, a beloved character, from a fresh and unique angle. The Visual Identity Exhibition aims to captivate audiences with its innovative approach to visual design and its three-dimensional composition.

Based on the story of Xuan (Sanzo Hoshi), Shimizu Ryo and the design team have meticulously researched and gathered materials related to the character and the exhibition's intended image. This extensive research has allowed them to create a visual experience that goes beyond the ordinary.

The exhibition features a captivating visual identity that showcases the silhouette of a person, creating a sense of depth and intrigue. The design team has skillfully integrated the exhibition's title and icons, appealing to visitors and drawing them into the immersive world of Sanzo Hoshi.

One of the unique aspects of this design is the strategic use of Xuan's name throughout the exhibition. By prominently featuring the character's name, the design aims to create a lasting impression and reinforce the connection between Xuanzui and Sanzo Hoshi.

Furthermore, the color design has been carefully tailored to match the exhibition's theme and taste, creating a cohesive and visually stunning experience. The team has also taken into account the venue's space, ensuring a seamless alignment between the visuals and the physical environment.

The Visual Identity Exhibition, which took place from October 2014 to August 2015, showcases the designer's dedication to pushing the boundaries of graphic and editorial design. By approaching Sanzo Hoshi from a fresh perspective, Shimizu Ryo has created an exhibition that challenges traditional notions and captivates audiences with its unique visual language.

This groundbreaking design has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in 2020 in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is a testament to the exhibition's well-designed, practical, and innovative nature.

Experience the Visual Identity Exhibition and immerse yourself in the captivating world of Sanzo Hoshi, where art, design, and innovation converge to create a truly unforgettable experience.


Project Details and Credits

Project Designers: Ryo SHIMIZU
Image Credits: Photo: SHIMIZU Ryo
Project Team Members: SHIMIZU Ryo
Project Name: Event
Project Client: Ryo SHIMIZU


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