Flare to Value, designed by Azhar Al Kindi, is a logo that embodies the mission to keep our planet beautiful through clean and efficient energy solutions. With a focus on innovation and effective collaboration, this design aims to make a significant positive impact.
The logo serves as the key building block of Flare to Value's identity, acting as the primary visual element that identifies the brand. It combines a symbol that represents the company's values with the company name, creating a fixed relationship that should never be altered.
Utilizing digital design and following specific guidelines, Flare to Value's corporate identity is represented through the logo's visual and verbal elements. The design specifications of the logo are 210 mm × 297 mm, ensuring a consistent and professional appearance.
Flare to Value's logo represents a commitment to convert flare gases into useful products, reduce emissions, and create prosperity. By transforming waste into value, this design contributes to a better future for our planet.
The project, which took place in Muscat, Sultanate of Oman, began in January 2019 and was completed in February 2019. Throughout the design process, the Flare to Value team, led by Azhar Al Kindi, overcame creative, technical, and research challenges to develop an innovative solution.
Recognized for its excellence, Flare to Value's logo design was awarded the Bronze A' Design Award in 2019 in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and a commitment to improving quality of life.
Flare to Value's logo serves as a reminder that each of us has a responsibility to protect the company's interests by preventing unauthorized or incorrect use of the logo name and marks. By embracing clean and efficient energy solutions, we can contribute to a cleaner, more prosperous world.
Project Designers: Shadi Al Hroub
Image Credits: Creative Director : Shadi Al Hroub
Project Team Members: Creative Director : Shadi Al Hroub
Chief Executive Officer : Muneeb Al Kindi
Chief Operating Officer: Ahmed Muhammad
Project Name: Flare to Value
Project Client: Shadi Al Hroub