Urban Vision: Transforming Cities through Graphic Design

Revitalizing Urban Spaces with Innovative Graphic Design

Urban Vision is a groundbreaking design project by You King that aims to enhance the visual experience of urban environments and promote the preservation of urban culture and history. By incorporating graphic elements into various city features, this project breathes new life into public spaces and creates a more vibrant and engaging atmosphere for residents and visitors alike.

Through a meticulous study of urban details, You King has gained a deeper understanding of the cultural significance and symbolism embedded within cities. With this knowledge, the designer has created a series of unique graphic designs that not only beautify the urban landscape but also improve people's sense of environmental experience. By seamlessly integrating images and patterns into existing city elements such as sidewalks, bicycle lanes, and safety islands, Urban Vision transforms mundane infrastructure into visually captivating works of art.

One of the key strengths of Urban Vision lies in its ability to adapt to the specific needs and habits of each city. You King and their team have conducted extensive research and observation to identify effective transformation plans for different urban scenes. By carefully analyzing people's behavior in various environments, they have successfully created designs that not only enhance the aesthetic appeal of the city but also improve functionality and user experience.

The realization of Urban Vision involves the use of high-quality materials such as stainless steel and a paint baking process. This ensures that the designs are durable and resistant to the wear and tear of urban life. The specifications of the designs vary, with dimensions ranging from 4440mm(L) x 2040mm(W) x 3020mm(H) to 10600mm(L) x 500mm(W) x 3650mm(H), allowing for flexibility in implementation.

Urban Vision has garnered attention and recognition for its innovative approach to urban design. With tags such as "Urban detail experience design," "Signage," "Graphic," and "Vision," this project has become a symbol of creativity and urban revitalization. The design team, including Zhong Cheng, Lang Shangfei, and Feng Kexin, has played a crucial role in bringing Urban Vision to life.

The interaction between the designs and the city is a key aspect of Urban Vision. Each design point is carefully conceptualized to align with the characteristics of the surrounding park and neighboring areas. The incorporation of the digital innovation corridor logo further enhances the artistic appeal of the designs. The signs at seven points not only serve as functional elements but also create a visually stunning landscape, attracting the attention of passersby and encouraging them to pause and appreciate the beauty of their surroundings.

The Urban Vision project was designed and completed in Shenzhen between May and September 2022. The installation of the designs took place in October 2022, marking the official launch of this transformative initiative. The project serves as a testament to the power of urban design in shaping the identity and experience of a city.

Urban detail experience design, the underlying research behind Urban Vision, is a concept that You King and their team have developed through years of dedicated research. It focuses on visualizing and functionalizing every detail of the city during the urban construction and transformation process. By enhancing the detailed experience of each city, Urban Vision enriches the experience of visitors and residents, while also preserving and conveying the unique urban culture and human characteristics.

Overcoming various creative, technical, and research challenges, You King and their team have successfully brought Urban Vision to fruition. By constantly investigating different scenes and observing people's behavior in the environment, they have developed effective transformation plans to repair and revitalize damaged city facilities and equipment. This approach ensures that the designs not only serve an aesthetic purpose but also contribute to the overall improvement of the urban landscape.

Urban Vision is a testament to the dedication and vision of the design team. By creating an environment that is harmonious with people's needs and preferences, they have made the city more user-friendly and visually appealing. The incorporation of general design concepts and the focus on urban detail design aim to create a space that enhances the well-being and happiness of its inhabitants. Through this project, You King and their team hope to realize social value, humanistic value, and public welfare value, making the society a better place.


Photo #1: Photographer Lang Shangfei, Zhong Cheng, 2022

Photo #2: Photographer Lang Shangfei, Zhong Cheng, 2022

Photo #3: Photographer Lang Shangfei, Zhong Cheng, 2022

Photo #4: Photographer Lang Shangfei, Zhong Cheng, 2022

Photo #5: Photographer Lang Shangfei, Zhong Cheng, 2022

Video Credits: Zhong Cheng, 2022

Awards and Accolades:

This Design was awarded Bronze in A' Graphics, Illustration and Visual Communication Design Award in 2023. Bronze A' Design Award : Bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.

Project Details and Credits

Project Designers: Be Genius Design
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022. Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022. Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022. Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022. Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022. Video Credits: Zhong Cheng, 2022
Project Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Project Name: Longgang District
Project Client: Be Genius Design

Longgang District IMG #2
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Longgang District IMG #5
Longgang District IMG #5

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