Doоlot: A Brand Identity Design by Timur Sharapiev

Unveiling the Power and Grace of Kyrgyz Heritage

Introducing Doоlot, a brand identity design that pays homage to the rich cultural heritage of Kyrgyzstan. Created by renowned designer Timur Sharapiev, this design captures the essence of the Kyrgyz people and their historical significance.

The inspiration for Doоlot stems from the deep philosophical meaning of the word itself. In Kyrgyz, Doоlot represents wealth, happiness, and grace, concepts that hold a special place in the hearts of the Kyrgyz people. Additionally, historical data played a pivotal role in shaping this design. From 840 to 916, the Kyrgyz Khanate reached its zenith, earning the title of "Kyrgyz great power" (Uluu Kyrgyz Doolot) from esteemed academician V.V. Barthold. During this period, the Kyrgyz state triumphed over the Uighur Kaganate and extended its influence to Tuva and Mongolia.

What sets Doоlot apart is its unique visual representation. The design centers around a stylized capital Cyrillic letter "D," which forms the shape of a crown. This crown symbolizes superiority and power, reflecting the Kyrgyz Khanate's dominance during its golden age. The color scheme of the logo, predominantly gold, aligns with the brand's overarching concept. Gold represents power, progressiveness, versatility, and resourcefulness, encapsulating the essence of Doоlot.

Doоlot's brand identity encompasses more than just a logo. It includes a comprehensive visual system and brand style guidelines that ensure consistency and cohesiveness across all brand elements. This meticulous attention to detail showcases the brand's commitment to excellence and professionalism.

The Doоlot project commenced in early 2018 in Bishkek, Kyrgyzstan, and was officially launched in late April 2019. Since its introduction, Doоlot has garnered acclaim and recognition for its outstanding design. In 2020, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade celebrates designs that embody creativity, resourcefulness, and a commitment to improving the quality of life.

Doоlot serves as a testament to the power of design in capturing the essence of a culture and conveying its significance to a global audience. Timur Sharapiev's masterful creation showcases the beauty and grandeur of Kyrgyz heritage, leaving a lasting impression on all who encounter it.