Mosaic Portrait: A Cinematic Poster with a Powerful Message

Unveiling the Award-Winning Design by Cinch Culture Media

The Mosaic Portrait is a concept poster for an art film that tells the harrowing story of a girl who has been sexually assaulted. The design was inspired by the quiet yet violent atmosphere of the film. Cinch Culture Media chose to use a painting style similar to Edward Hopper's to create a sense of alienation. The poster's design hints at the theme of "death" through the quiet and gentle state of the girl, creating a sharp contrast that intensifies the emotional impact.

What sets this design apart is its unique blend of realism and metaphor. The poster's creative core is the image of the victim's head covered with a white cloth, a symbol often associated with death. This could be interpreted as the forced end of youth or other aspects related to the traumatic event. The background features a gecko, a fallen glass bottle, water, daisies, and goldfish, subtly suggesting themes of violence, sex, and lost innocence.

The Mosaic Portrait was created using computer drawing software like Photoshop. The film's title is handwritten, scanned into the computer, and then modified and adjusted. This process, combined with the poster's size of 75x105cm, results in a piece of art that is both visually stunning and deeply thought-provoking.

The design team, consisting of Xiaomeng Sun, Yuzhe Fu, Wenwen Sun, Yang Liu, and Kefan Chen, faced the challenge of balancing subjective thinking with commercial publicity. They overcame this by refining the core meaning of the poster and considering the perspectives of the film project, the work itself, and the audience. The result is a poster that not only conveys the film's content but also triggers thinking and discussion.

The Mosaic Portrait was created in Beijing between May 26 and June 16, 2019, and released as a concept poster for the film on June 17, 2019. The design was awarded Silver in the A' Graphics, Illustration and Visual Communication Design Award in 2020, a testament to its remarkable design and powerful message.

In conclusion, the Mosaic Portrait is a testament to the power of design in storytelling. It is a piece of art that goes beyond its function as a movie poster, offering a platform for discussion and reflection on serious societal issues. Cinch Culture Media's innovative approach to design has resulted in a poster that is not only visually captivating but also emotionally resonant, earning them well-deserved recognition in the design world.