Memorabilia Studios: A Magical Corporate Identity

Creating Magic with Paper and Design

Inspired by the brand's name, which represents the main activity of creating hand-made illustrations made of paper, the designers wanted to convey the idea of making magic with and on paper. The symbol chosen for Memorabilia Studios summarizes the brand's mood, its name, and its meaning.

The brand stands out for its simplicity, awareness, and easy recognition. Its strength lies in its ability to combine the animated world, represented by the magic wand in the symbol, with a professional and modern style, expressed by the logotype. The overall design is complemented by warm and lively colors that add vibrancy to the brand.

To bring this design to life, the designers started with sketches on paper to refine the general idea. The most promising solutions were then digitalized using a scanner and reconstructed with vector shapes on Adobe Illustrator. The logotype was created by combining two different, modern, and geometric sans-serif fonts, which were customized to achieve the desired look.

The technical specifications of the design include a business card size of 85mm x 55mm, a letter envelope size of 230mm x 115mm, and a letterhead size of 210mm x 297mm.

Thanks to its versatility, Memorabilia Studios' brand has been used as a signature by the two artists of the team. In addition to its classic applications on paper, such as business cards, letter envelopes, letterheads, and stickers, the brand has also been applied to digital platforms, including social media and videos.

The creation of Memorabilia Studios' brand took place between May and July 2014. During this time, extensive research was conducted to ensure that the design would resonate with the target audience and be easily memorable. The choice of vivid and warm shades of yellow, complemented by blue, along with universally recognizable symbols like a folded sheet of paper and a magic wand, was aimed at capturing the attention of kids and individuals aged twelve and above.

One of the main challenges faced during the design process was striking the right balance between a serious and professional image and conveying the handmade nature of the artistic works. The designers wanted to create a logo that was direct, simple, and happy, while also incorporating the modern trend of flat graphics.

Memorabilia Studios' corporate identity represents a team of two illustrators specializing in creating illustrations inspired by animated movies using the paper-cut technique. The design captures the magic of their creations, combining it with a modern and geometric style, warm and complementary colors, and universally recognizable symbols.

Memorabilia Studios' design was awarded the Bronze A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and technical excellence, contributing to improvements in quality of life and making the world a better place.