Oxfam Shop Hong Kong: Redefining Fair Trade Shopping

A World of Quality and Social Impact

For too long, we have been accustomed to seeking the best discounts on mass-produced items, often overlooking the unfair market pressures faced by producers and smallholder farmers from impoverished communities. However, Oxfam Shop Hong Kong aims to change this narrative by promoting Fair Trade, organic agriculture, and sustainable production practices that prioritize the well-being of small producers and the environment over corporate profits.

The Oxfam Shop Hong Kong stands out from other retail establishments by offering a curated selection of Fair Trade products, guaranteeing long-term collaborations with cooperatives. By purchasing these products, shoppers are not only supporting small producers and farmers but also contributing to the building of a better world. The shop's commitment to fair trade ensures that every purchase has a positive social impact.

One of the unique features of the Oxfam Shop Hong Kong is its dedication to creating opportunities for community members to develop their skills and earn a respectable income. By providing a variety of job opportunities, Oxfam Shop enables workers to balance their family and work life while benefiting from fairer terms of trade. The additional income generated from Fair Trade sales is reinvested in improving communities and creating a more sustainable future.

The design of the Oxfam Shop Hong Kong logo reflects the brand's commitment to its mission. The official Oxfam Tstar Pro and Global Headline corporate fonts are used to align with Oxfam International. The logo incorporates a quotation mark and accent mark, symbolizing a warm welcome to every customer and emphasizing the importance of fair trade. Through this design, Oxfam Shop invites the public to shop for change and support the well-selected local and imported fair trade products available.

The Oxfam Shop Hong Kong opened its doors in November 2017, following months of meticulous planning and research. The project aimed to tackle social and environmental issues by advocating for ethical consumption and providing job opportunities for disadvantaged groups. The shop, located in Jardine House, Central, Hong Kong, serves as a platform for individuals to join as Oxfam Shoppers and contribute to building a better world through fair trade and ethical consumption.

The design process for the Oxfam Shop Hong Kong was not without its challenges. The team had to ensure that the shop's name, which includes the Oxfam wording, did not cause confusion with the official Oxfam logo. To overcome this, they experimented with different adaptations of the Oxfam corporate fonts and created a happy face to represent the mission and attitude of Oxfam Hong Kong.

The Oxfam Shop Hong Kong has received recognition for its innovative approach to fair trade shopping. In 2018, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that meet professional and industrial requirements while integrating industry best practices and competent technical characteristics. The Oxfam Shop Hong Kong's commitment to fulfilling social and environmental goals has contributed to a better world.

Step into the Oxfam Shop Hong Kong and experience a world of quality, social impact, and ethical consumption. Join the movement, speak the language of Oxfam, and shop for change.