Revolutionizing Calendars: The goo Anniversary Calendar 2017

Designed by Katsumi Tamura, this calendar is a blend of function and style

The goo Anniversary Calendar was created to celebrate the 20th anniversary of the Japanese internet portal site 'goo'. This pocket calendar has evolved over the years, gaining popularity for its functionality and design. The 2017 version was designed to be a special gift item, reflecting the milestone year.

What sets this calendar apart is its unique properties. It is an upgraded version of the desk calendar with pockets, a feature that has been well-received over the years. The 2017 version has further evolved with the addition of a memo function. The vertically long notes are perforated in the center, allowing users to cut and use them as needed. The pocket-style calendar is practical, allowing users to store notes, business cards, and receipts for each month. The one-point illustrations add a touch of seasonal feeling to the calendar.

The goo Anniversary Calendar 2017 was realized through advanced printing and processing technologies available in Japan, a country known for its quality manufacturing. The technical specifications of the calendar are 240(w) x 155(h) x 80(d)mm. The design team behind this innovative calendar includes Creative Director Takuya Okamoto, Art Director Katsumi Tamura, Designers Hiroyuki Fukazu and Takahiro Sugawara, and Copywriter Toshiyuki Nagamatsu.

Users can use the calendar as a desktop schedule. Each month's calendar sheet is pocket-style, allowing users to store receipts and memos. The calendar part and memo part can be separated, allowing surplus memos to be used the following year. The goo Anniversary Calendar 2017 was launched in January 2017.

This design has not gone unnoticed in the design world. It was awarded the Golden A' Graphics, Illustration and Visual Communication Design Award in 2017. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.