The brand identity and marketing materials of Heargo are set in a lively and warm color tone, reflecting the innovativeness of the remote hearing care experience. The use of a soundwave pattern in a circle on all brand materials ensures consistency and reinforces the brand identity.
Heargo's unique properties lie in its ability to provide certified hearing experts remotely, eliminating the need for patients to visit a physical clinic. This innovative approach makes hearing care more convenient and accessible, particularly for individuals with mobility challenges or those living in remote areas.
The logomark "h" cleverly incorporates the concept of soundwaves and Bluetooth, symbolizing the seamless connection between the patient and the hearing expert. This visual representation effectively communicates the online hearing services offered by Heargo.
The brand identity's lively and warm color tone evokes a sense of comfort and trust, creating a welcoming atmosphere for patients seeking hearing care. The soundwave pattern in a circle adds a dynamic element to the brand materials, capturing the essence of sound and movement.
Heargo's commitment to providing high-quality hearing care services has been recognized with the prestigious A' Design Award. In 2023, Heargo was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This award acknowledges Heargo's well-designed, practical, and innovative approach to meeting professional and industrial requirements. The brand's integration of industry best practices and competent technical characteristics contributes to a better world by providing fulfillment and positive feelings to individuals seeking hearing care.
Project Designers: Halo Design Studio
Image Credits: Halo Design Studio
Project Team Members: Hiemen Chung
Project Name: Heargo
Project Client: Halo Design Studio