Modulabs: A Visual Identity System Fostering Growth and Innovation

Award-winning design reflects the values of a dynamic research community

Modulabs, a research community that promotes growth, co-prosperity, and challenge, has unveiled a new visual identity system designed by Wonseon Yu and Yoonhee Jeong. The system embodies the community's values of innovation, experimentation, and learning, inspiring its passionate members to pursue their goals.

The uniqueness of Modulabs' visual identity lies in its embodiment of growth, co-prosperity, and challenge. The designers have crafted a typeface that reflects the community's commitment to continuous progress and limitless potential. With a single "Growth" axis consisting of 300 steps, the typeface can express a wide range of shapes, symbolizing the diverse experiences of the community members.

Co-prosperity is emphasized through the collaborative nature of the new typeface. Its unique shape creates a cultural fit within the community, fostering a sense of unity and shared purpose. The designers intentionally avoided geometric shapes, opting for a more humanistic vibe that aligns with Modulabs' values of action and adventure.

The visual identity system at Modulabs is not just a logo, but a commitment to creating a culture of innovation and learning. By using the dedicated typeface, community members can easily align with the identity's tone and values. The designers have also integrated internal tools to facilitate the creation of names for community members, ensuring inclusivity and accessibility.

The rebranding process for Modulabs was completed swiftly within two months, thanks to the dedicated efforts of the two graphic designers. Extensive research, including surveys and interviews, helped the designers understand the community's core values and mission. Mood boards were used to experiment with different looks, resulting in a design that truly represents the unique philosophies of Modulabs.

Developing the new visual identity posed challenges, as the designers had to convince the community to embrace a logo without a symbol. However, by showcasing extensive examples of how the system could be used and creating a jingle to demonstrate its versatility, the designers successfully fostered a culture of transparency and inclusivity. The result is a visual identity system that not only represents Modulabs' values but also empowers its members to realize their true potential.

The exceptional design of Modulabs' visual identity system has been recognized with an Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Modulabs' visual identity system stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.

Modulabs' new visual identity system is a testament to the power of design in fostering growth, co-prosperity, and challenge. It inspires the community to take bold steps towards realizing their true potential and creates a culture of innovation and learning. With its unique typeface and commitment to inclusivity, Modulabs is poised to drive positive change for the future.

Project Details and Credits

Project Designers: Wonseon Yu
Image Credits: Wonseon Yu
Project Team Members: Creative Director: Wonseon Yu Designer: Yoonhee Jeong
Project Name: Modulabs
Project Client: Wonseon Yu

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