812 Laundry: Revolutionizing the Laundry Business

Calix Wong's Innovative Approach to Laundry Service Branding

812 Laundry is a mobile laundry service offering door-to-door delivery of clothes washing services throughout Hong Kong. The company's logo, designed by Calix Wong, cleverly combines a washing machine and a delivery car, symbolizing the company's core services. The inclusion of a moon inside the washing machine represents the company's night-time service, available from 8 to 12.

The design project, which started in January 2018 and concluded in March 2018, involved rebranding the entire identity of 812 Laundry. The goal was to project a modern and youthful image to their clients. The result is a bold and memorable brand identity that instills confidence in customers. The supporting graphics and icons clearly illustrate all the services provided by the brand, facilitating fast and systematic order placement on their website.

Adobe Illustrator was the primary tool used in this design project. For physical items, a carton box and bag were designed with specific dimensions, while an expandable supporting graphic system was created for non-physical designs. This ensures that the new identity can be perfectly applied in all future situations.

One of the challenges faced during the design process was to "wash out" the traditional image of laundry services. The design team aimed to make the brand more fun while maintaining a clean and reliable image. This was achieved by avoiding commonly used colors like sky blue and green, making the new design stand out.

The new brand identity of 812 Laundry has been well-received, with the design winning the Silver A' Design Award in 2019. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Calix Wong's design for 812 Laundry certainly fits this description, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, Calix Wong's innovative design for 812 Laundry has revolutionized the traditional image of laundry services. By combining modern aesthetics with functional representation, he has created a unique brand identity that stands out in the market. This design not only enhances the customer experience but also sets a new standard for laundry service branding.