Alharir Salon: A Beacon of Luxury and Elegance

Satie Eljack's Award-Winning Beauty Salon Branding

The design of Alharir Salon is a testament to Eljack's understanding of the importance of brand communication. The salon's logo, inspired by the Arabic alphabet, is studded with a crown, symbolizing luxury and quality care. The light-salmon color palette and the attention to fine details further establish the brand's high-end positioning. The emblem, representing the first letter of the salon's name, adds a touch of exclusivity and uniqueness to the brand.

Eljack's design process was driven by the objective to create a brand that resonates with global trends in makeup and skincare while retaining its unique identity. The use of typography and pattern design, implemented using vector graphics, ensures a high-quality print on various materials, including silk, cardboard, wood, and luxury retail paper. This versatility allows the logo to be used separately, enabling the client to engrave it on different materials for further brand identification.

Every aspect of Alharir Salon, from the interior design to the customer interaction, has been meticulously planned and designed to enhance customer satisfaction and comfort. The brand's identity is reflected in every detail, from the reception to the massage and skincare seats, contributing to an overall sense of privacy, comfort, and excellence for the customers.

The design project, which started in July 2018 and was completed in October 2018 in Saudi Arabia and Riyadh, has been successful in capturing the essence of luxury prevalent in the kingdom. The design draws on the Arabian alphabet vectors and the light-salmon color to create an impactful brand that attracts customers. The brand has been in use since October 2018, with several materials developed to support sales and brand awareness campaigns.

Eljack's design faced the challenge of representing the diverse cultures of Saudi Arabia. The creative process involved developing themes and patterns that connect and unify these regions, thereby representing the country's multiple cultures. The result is a brand that not only stands out in the high-end category but also resonates with the local culture.

In recognition of its outstanding design, Alharir Salon was awarded the Silver A' Design Award in 2020. This award is given to designs that demonstrate remarkable expertise, innovation, and artistic skill. Alharir Salon's design, admired for its strong technical characteristics and splendid artistic skill, indeed introduces positive feelings, amazement, and wonder.