Nisshin Seifun Group Snowflake: A Symbol of Hokkaido's Flourishing Confectionery Industry

Branding Hokkaido's Finest Confectionery Flour

The Nisshin Seifun Group Snowflake logo draws inspiration from the intricate patterns of a snowflake flower. Its vibrant yellow color symbolizes brightness and happiness, reflecting the joy that comes from indulging in Hokkaido's finest confectionery creations. This logo not only serves as a visual representation of the product but also evokes a sense of familiarity and cuteness, appealing to both established and new customers.

Before embarking on the logo design, the team at Eg Plus Worldwide Japan - Designory Japan conducted thorough research on the target customers, the product's purpose, and its intended market. By understanding the needs and preferences of the audience, they were able to create a logo that effectively communicates the unique qualities of the confectionery flour.

One of the challenges faced during the design process was finding innovative ways to market the newly launched wheat within the constraints of the COVID-19 pandemic. The team had to devise strategies to reach the target audience and establish a connection despite the limitations imposed by the global health crisis.

The Nisshin Seifun Group Snowflake logo has garnered recognition for its exceptional design. It was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious accolade is bestowed upon designs that demonstrate excellence, practicality, and innovation while meeting professional and industrial requirements. The logo's integration of industry best practices and its ability to evoke positive emotions contribute to a better world.

The Nisshin Seifun Group Snowflake logo serves as a symbol of Hokkaido's flourishing confectionery industry, representing the dedication to quality and the pursuit of perfection that defines the region's patisseries. With its captivating design and thoughtful execution, this logo embodies the essence of Hokkaido's confectionery flour, inviting customers to experience the joy of indulging in the finest creations.