Rely on Hydrogen: Redefining Corporate Identity with Innovative Design

Revolutionizing the Visual Language of Biotechnology

With a focus on uniqueness and originality, the design team at Guangzhou Cheung Ying Design Co. Ltd. has created a visual system that captures the essence of Rely on Hydrogen's brand attributes and personality. By extracting the commonality of lines between the product's circuitry and traditional Chinese graphics, the design seamlessly integrates these elements to form a cohesive and visually striking brand identity.

One of the key strengths of this design lies in the meticulous attention to detail. The glyph structure of the brand's Chinese name has been carefully unified to ensure recognition quality and aesthetics. The strokes of the Chinese characters have a tight and appropriate structure, conveying a sense of precision and professionalism. The use of sloping lines adds a touch of aggression, while rounded corners evoke a sense of gentleness and tolerance. The overall result is a visual system that is both personal and fashionable, giving the brand a new temperament and connotation.

Practicality and versatility were also at the forefront of the design process. The visual system was created in vector format, making it suitable for various sizes of digital and printed media. To ensure consistency, comprehensive brand logo guidelines were prepared to prevent any misproduction. Additionally, PMS color codes were provided for printed and digital media, while RAL equivalents were selected for the interior space, creating a consistent and harmonious brand experience.

The new brand colors, extreme gray and bright yellow, were carefully chosen to inject warmth into the brand and reflect the protection that Rely on Hydrogen's products bring to consumers. The visual system, characterized by its use of lines, runs through both the plane vision and space display, creating a sense of cohesion and extension. The tension in the lines balances and coordinates all areas of the exhibition hall, allowing for a more complete interpretation of the brand's concept and vision.

The Rely on Hydrogen corporate identity project, which started in March 2021 and concluded in May 2021 in Guangzhou, has already garnered recognition and acclaim. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious award recognizes the design's outstanding creativity, technical skill, and contribution to improving quality of life.

The Rely on Hydrogen corporate identity design is a testament to the power of innovative thinking and bold design choices. By pushing the boundaries of traditional branding in the biotechnology industry, Guangzhou Cheung Ying Design Co. Ltd. has successfully redefined the visual language of Rely on Hydrogen, setting a new standard for corporate identity in the field.