Unveiling the Beauty of Brazilian Nature through Design

Pedro Panetto's 'Rare Proportions' Poster Series Wins Silver A' Design Award

The inspiration for 'Rare Proportions' stems from Panetto's desire to showcase the beauty and rarity of Brazilian nature. The concept of value is expressed through the use of the golden number, a naturally beautiful proportion found in nature. The colors used in the series further highlight the diversity and rarity of Brazilian fauna and flora.

'Rare Proportions' is a sequence of posters designed to expose the beauty of Brazilian nature's proportions. Each poster explores the Golden Ratio found in nature and expresses this geometry in the animals featured. The intention of the posters is to highlight the rarity, diversity, and beauty of nature, which is under threat worldwide.

Each poster in the series was created individually, all following the same conceptual line but with different expressions. All parts use a mathematically guaranteed Golden Ratio system, ensuring a consistent and harmonious design across the series. The posters were created in Brazil, with the design process taking place between August and November 2019.

The biggest challenge of the project, according to Panetto, was expressing the beauty of Brazilian fauna and flora. The different techniques used are based on Phi calculations (1.618) for the creation of guides, hierarchy, and elements that make up the pieces. The result is a series of posters that not only visually stunning but also carry a profound message about the importance of preserving nature's beauty.

'Rare Proportions' has been recognized for its creativity and professional excellence, winning the Silver A' Graphics, Illustration and Visual Communication Design Award in 2020. This prestigious award is given to top-of-the-line designs that demonstrate outstanding expertise and innovation. 'Rare Proportions' is admired for its strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, Pedro Panetto's 'Rare Proportions' is a testament to the power of design in conveying important messages. Through the use of the golden ratio and inspired by Brazilian nature, these posters serve as a reminder of the beauty and diversity of nature that needs to be preserved. This award-winning design project is a shining example of how art and design can play a crucial role in raising awareness about important issues.