Display Of Guilin Scenery

Toothpaste Package

In order to reflect the uniqueness of the product, the outer box is made of 350g white cardboard paper with a matte lamination and transparent UV coating. The tube is made of PEX, AL, and PEX materials. The dimensions of the outer box are 45mm*35mm*190mm, while the tube measures 94mm*146mm.

The "Display Of Guilin Scenery" toothpaste package stands out from others on the market by evoking emotional resonance and highlighting the product's origin. Instead of solely emphasizing efficacy and function, this design connects the product with the familiar scenery depicted on the back of the 20-yuan banknote, featuring the landscapes of Guangxi and Guilin. By creating this connection, the packaging aims to foster familiarity and trust among consumers.

The design project took place from April 22, 2020, to May 12, 2020. During the research phase, the designer observed that most toothpaste packaging on the market followed a traditional form, focusing primarily on efficacy and function. To overcome this challenge, the "Display Of Guilin Scenery" toothpaste package explores various attributes of the product, including its appearance, origin, packaging materials, and craftsmanship.

The "Display Of Guilin Scenery" toothpaste package has received recognition for its well-designed, practical, and innovative approach. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This award recognizes designs that meet professional and industrial requirements while integrating industry best practices and competent technical characteristics. The package's ability to evoke emotional resonance and contribute to a better world has made it a standout creation in the field.