Tocco Wine: A Packaging Revolution

Marco D'Aroma's Award-Winning Design Redefines Wine Branding

Marco D'Aroma drew inspiration from the unique and artisanal manufacturing process of Tocco Wine, an environmentally-friendly farm. The aim was to enhance the authenticity of the brand, reflecting the young and dynamic nature of the enterprise. The result is a design that not only improves brand awareness but also makes the identity elements more popular and unforgettable.

The unique properties of this design lie in its minimalistic yet charming appeal. The bottle is almost naked, adorned only with a monogram that evokes archaic symbols and encloses the name of the winery in text form. The labels are printed directly on the bottle using the silk-screen printing technique, enhancing their uniqueness and color rendering. The hues chosen aptly describe the nature of each reference.

This design project is a departure from traditional wine packaging, breaking the codes of its category and imposing itself with a state-of-the-art distinctive language. The result is a modern and contemporary identity that places the brand at its core, exuding a stronger personality.

The design was realized using glass and screen printing technology. This choice of materials and technique further enhances the uniqueness of the design and contributes to its strong visual effect. The design's success is evident in its recognition at the A' Packaging Design Award in 2018, where it was awarded Silver.

The Silver A' Design Award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder. Marco D'Aroma's design for Tocco Wine certainly fits this description.

In conclusion, Marco D'Aroma's design for Tocco Wine's packaging is a testament to the power of innovative design in enhancing brand identity and awareness. It is a shining example of how design can break traditional codes and establish a distinctive, modern, and unforgettable identity for a brand.