The inspiration behind the Gojaming juice packaging design stems from the desire to establish a strong connection between the product and the consumer. By incorporating the color corresponding to each fruit element as the main color of the packaging, consumers can easily associate the packaging with the product. This intuitive approach enhances the overall user experience and creates a lasting impression.
What sets the Gojaming juice packaging apart from others is its unique visual identification symbol. Qichao An extracted elements from the Gojaming logo and expanded their application throughout the packaging design. This clever integration not only strengthens the brand's visual identity but also creates a cohesive and recognizable image across all products.
The realization of the Gojaming juice packaging design involves the use of labels on PET bottles. This combination ensures the durability and functionality of the packaging while maintaining its visual appeal. The dimensions of the packaging are carefully crafted, measuring at a width of 70 mm, depth of 35 mm, and height of 200 mm, providing a compact and convenient solution for consumers.
The Gojaming juice packaging design offers a delightful interaction for consumers. The packaging is divided into three different colors, each representing a unique fruit flavor. This differentiation not only adds vibrancy to the overall design but also assists consumers in easily identifying their preferred flavor. Additionally, the incorporation of Gojaming's logo elements enhances brand communication and fosters brand recognition.
The development of the Gojaming juice packaging design began in September 2021, with extensive research and analysis conducted to ensure its suitability and uniqueness. Market research played a crucial role in understanding the appearance and style of competing products, allowing the design team to create a packaging design that stands out in the market. By continuing the elements present in the Gojaming logo, the design aims to deepen consumers' understanding and awareness of the brand.
One of the main challenges faced during the design process was how to maintain the unique elements of the Gojaming brand while effectively conveying its essence to consumers. Additionally, the selection of colors for the different flavors was a focal point of consideration to ensure a cohesive visual image that aligns with the taste experience.
The Gojaming juice packaging design is a testament to Qichao An's creativity and attention to detail. By combining aesthetics, functionality, and brand identity, this design not only enhances the overall user experience but also reinforces the brand's position in the market. With its visually appealing packaging and intuitive design, Gojaming continues to captivate consumers and establish itself as a leader in the juice industry.
Image Credits: Qichao An, 2021
Awards and Accolades: The Gojaming juice packaging design was awarded the Iron A' Packaging Design Award in 2023. This prestigious award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. The Gojaming juice packaging design stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world through fulfilling and positive experiences.
Project Designers: Qichao An
Image Credits: Designer:Qichao An,2021.
Project Team Members: Qichao An
Project Name: Gojaming
Project Client: Qichao An