Sanhua Chinese Baijiu: Redefining Wine Packaging

Introducing a Design by Sungoo Design

Sanhua Chinese Baijiu draws inspiration from the captivating landscapes of Guilin, China. The original hand-painted illustrations capture the essence of this picturesque region, showcasing its natural beauty and cultural heritage. To further enhance the connection to the Chinese landscape, the designers opted for a unique bottle color called "Lijiang Green." This color was carefully selected through hundreds of comparisons, ensuring it perfectly represents the stunning landscapes of China.

What sets Sanhua Chinese Baijiu apart is its commitment to providing users with a pleasurable and enjoyable drinking experience. The design aims to evoke a sense of "pleasure" and "enjoyment" through its visual appeal and attention to detail. By incorporating original hand-drawn illustrations and vibrant colors, the packaging creates a sensory experience that enhances the overall enjoyment of the product.

This exceptional design has been recognized for its creativity and ingenuity. Sanhua Chinese Baijiu was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade is bestowed upon designs that demonstrate outstanding craftsmanship, resourcefulness, and a commitment to improving the quality of life. By incorporating best practices in art, science, design, and technology, Sanhua Chinese Baijiu exemplifies the fusion of technical expertise and creative vision.

Sanhua Chinese Baijiu, with its captivating design and commitment to providing a delightful drinking experience, redefines wine packaging. It showcases the beauty of China's landscapes and invites users to indulge in the pleasures of life. With its unique characteristics and recognition in the industry, Sanhua Chinese Baijiu is a testament to Sungoo Design's dedication to innovation and excellence.