Guo Cui Wu Du: A New Era of Chinese Baijiu

Xiongbo Deng's Award-Winning Design Breaks Traditional Boundaries

Originating from Henan Province, China, Guo Cui Wu Du is a white spirit product made from five traditional Chinese medicinal materials. Unlike its competitors, this Baijiu undergoes multiple processes to achieve a near zero-impurity state, providing consumers with a heightened sense of security. This purity is the product's unique selling point, setting it apart from others in the market.

The design of Guo Cui Wu Du is a testament to the designer's inspiration drawn from ancient oriental philosophy and aesthetics. The clean, blue transparent glass bottle, chosen to reflect the product's purity, is a departure from the rustic and backward design often associated with Chinese Baijiu. The product label, displaying the name, is innovatively hung on the bottle cap, maintaining the simplicity of the bottle.

The design process was meticulous and involved several stages. From conceptualization to drawing, selection of the best scheme, and finally, production, each step was carefully executed. The proofing stage alone went through three iterations before the final high-quality product was produced.

Guo Cui Wu Du's design faced several challenges. The most significant was the desire to maintain the bottle's simplicity and transparency. This was creatively addressed by placing the product name and other information on the bottle cap, a solution that preserved the bottle's aesthetic while providing necessary information.

The design of Guo Cui Wu Du has been recognized for its innovation and excellence. It was awarded the Platinum A' Packaging Design Award in 2023, a prestigious accolade that recognizes world-class, exceptional designs that contribute to societal wellbeing and push the boundaries of art, science, design, and technology.

With Guo Cui Wu Du, Xiongbo Deng has successfully broken the mold of traditional Chinese Baijiu design, offering consumers a product that is not only of high quality but also aesthetically pleasing. This design is a testament to the potential of innovation in traditional industries and the power of design to redefine market perceptions.