Ipetta: Redefining Pet Insurance with Innovative Brand Identity

Revolutionizing the Pet Insurance Industry with a Unique Brand Identity

Ipetta, China's first technology company specializing in actuarial and claims processing services for pet insurance, sought to create a brand identity system that would resonate with pet owners and establish a strong presence in the market. Yue Dong, along with the guidance of instructor Jing Ai and the cooperation of Shanghai New Concept Insurance Brokers Ltd. and Shanghai Ipetta Network Technology Co., embarked on this ambitious project.

The design team faced numerous challenges in creating a brand identity for a relatively new market. They had to establish a target audience, develop effective sales channels, and cultivate a new consumer mindset for insurance consumers and pet owners. However, these challenges only fueled their determination to create something truly exceptional.

The resulting brand identity system is a testament to Yue Dong's creativity and innovation. It encompasses a wide range of services and is designed in both English and Chinese, catering to a diverse audience. The design seamlessly blends aesthetics with functionality, capturing the essence of Ipetta's mission to provide comprehensive and reliable pet insurance services.

Recognizing the exceptional design, the A' Design Award honored Ipetta's brand identity with the prestigious Iron A' Design Award in 2021. This accolade is a testament to the brand's commitment to excellence and its ability to meet professional and industrial requirements. The brand identity stands out for its well-designed, practical, and innovative approach, contributing to a better world for both pets and their owners.

The Ipetta brand identity is a testament to Yue Dong's dedication to improving the lives of pets. By creating a visually captivating and functional brand identity, Ipetta has successfully redefined the pet insurance industry, setting new standards for excellence and innovation.