Pictomato: A Creative Self-Promotional Campaign by Mathias Zimmermann

Introducing the Pictomato Bern City Map

Mathias Zimmermann, a talented designer, has brought his vision to life with the unique and captivating Pictomato Bern City Map. This self-promotional campaign showcases Zimmermann's skills and introduces his newly founded design studio, Pictomato, in a creative and engaging way.

The inspiration for the Pictomato Bern City Map came to Zimmermann during a glider flight over his home city. As he marveled at the view below, he noticed various locations that held personal memories and experiences. This sparked the idea of using a visual representation of a map to introduce himself and his work.

What sets the Pictomato Bern City Map apart is its ability to seamlessly blend form and function. The map not only highlights famous sights and insider tips of Bern but also incorporates personal skills and philosophies of the Pictomato design studio. Each point on the map is accompanied by a legend that explains the significance behind it, creating a multi-layered experience for the viewer.

Using Adobe Illustrator, Zimmermann meticulously crafted the illustrations that make up the Pictomato Bern City Map. The attention to detail and the use of vibrant colors bring the map to life, making it not only informative but also visually appealing.

The Pictomato Bern City Map is not just limited to a poster; it is a comprehensive campaign that includes a series of postcards, an animation, and a social media campaign. This cross-media approach demonstrates Zimmermann's versatility and showcases his ability to create engaging content across different platforms.

Recognized for its creativity and ingenuity, the Pictomato Bern City Map was awarded the Bronze A' Design Award in 2021 in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is a testament to Zimmermann's technical and creative skills, as well as his contribution to improving the quality of life through art, science, design, and technology.

The Pictomato Bern City Map is not just a map; it is a work of art that combines design, innovation, and technology to create a truly unique and captivating experience. Zimmermann's self-promotional campaign successfully showcases his skills and establishes Pictomato as a studio to watch in the world of design.