Hangzhou Grand Theatre: A Unique Corporate Identity Design

Design by Lashi Qiu

The Hangzhou Grand Theatre, completed in 2004, is a renowned architectural gem that harmoniously blends with the International Convention and Exhibition Center, creating a breathtaking scene where "the sun and the moon shine together." Designed by the acclaimed architect Carlos Ott, this theater has become a symbol of cultural significance in Hangzhou.

Lashi Qiu, the creative mind behind the corporate identity of Hangzhou Grand Theatre, has crafted a design that captures the essence of this architectural marvel. The logo's unique modeling focuses on a special angle in the graphics, expressing an international vision while retaining the essence of traditional brushwork.

The curvature of the Grand Theatre logo is divided into sections, resembling the distorted letter A in the word "ART." This clever design element effectively conveys the main idea of the Grand Theatre, emphasizing its artistic nature and cultural significance.

The Hangzhou Grand Theatre's corporate identity design by Lashi Qiu has garnered recognition and acclaim. In 2022, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is bestowed upon designs that exhibit excellence, practicality, and innovation, meeting professional and industrial requirements. The design is respected for its integration of industry best practices and competent technical characteristics, contributing to a better world and evoking fulfillment and positive emotions.

The corporate identity design of Hangzhou Grand Theatre by Lashi Qiu showcases the unique essence of this architectural masterpiece. It captures the theater's international vision and traditional brushwork, while the logo's curvature symbolizes the artistic nature of the Grand Theatre. This design has rightfully earned recognition and accolades, solidifying its place as a remarkable example of corporate identity in the world of art, architecture, and design.