Spazio Lenovo: A Harmonious Blend of Technology and Nature

Alessandro Luciani's Award-Winning Design Transforms Retail Space into a Cultural Ecosystem

The design philosophy behind Spazio Lenovo is rooted in the belief that technology and nature can come together and coexist in great synergy and harmony. This philosophy is reflected in the store's design, which transitions seamlessly between green and metal, creating an elegant and fluid environment reminiscent of a Greek agora.

The store, which spans 900 square meters over two floors, is designed as a flexible exhibition space that can also be used for promotional events and shows. One of the unique features of the store is the abolition of cash desks, with all payment transactions taking place on the move and in digital form. The displays, with their colorful design, incorporate recessed monitors for digital product communication, further enhancing the store's hi-tech appeal.

The ground floor is designed as a flexible exhibition space that can be used for promotional events and shows. The displays, with their colorful design, incorporate recessed monitors for digital product communication, further enhancing the store's hi-tech appeal. A large LedWall, visible from the street, pierces the ceiling and rises up to the second floor, creating a striking visual element.

The staircase leading to the first floor is completely covered with dichroic glass, creating chromatic and reflective effects. The steps have LED lighting that follows the person as they climb the stairs, reminiscent of the keys of a piano. The first floor consists of two large areas: one commercial and the other business, offering different experiences such as gaming, virtual reality, new products, music listening, and Motorola brand products.

The design of Spazio Lenovo was guided by a human-centered approach, aiming to create a common thread that shortens the distance between the outside world and the interior of a traditional store. The space has been optimized to make it easy for people to move from one activity to another, with areas designed to offer immersive experiences. The store is also home to a bistrot where customers can eat or have a coffee, surrounded by 13 vertical columns of greenery, creating a real meeting place.

In conclusion, Spazio Lenovo, with its innovative design and harmonious blend of technology and nature, represents a significant shift in retail space design. It is a testament to Alessandro Luciani's vision and creativity, and a deserving winner of the Silver A' Interior Space, Retail and Exhibition Design Award.