The Mulian Mooncake: A Packaging Design Masterpiece

Somethink Brand's Innovative Design Wins Golden A' Packaging Design Award

Every aspect of life can bloom into inspiration, and art often emerges from these unexpected whimsies. This philosophy is embodied in the creation of the Mid-Autumn Festival moon cake gift box by Somethink Brand for The Mulian Hotel. The design showcases the brand's gene and offers consumers a fresh perspective on life and philosophy.

The Mulian Hotel Group recently launched their new brand concept, "Refresh, start again", infusing the "art sojourns lifestyle" into the modern hotel experience. The Mid-Autumn Festival moon cake gift box serves as a significant display of this brand upgrade. The abstract concepts of "inspiration" and "fantasy" are represented through a combination of abstract graphics and brand elements, stimulating diverse imaginations.

The mooncake box is realized using special paper, light-emitting devices, leather craft, pattern bronzing, and text silk screen processes. The design comes in three styles, each with its unique dimensions. One of the packages even features a built-in light fixture that automatically lights up when the package is lifted, transforming it into an interactive lantern.

The design project, which started in July 2020 in Guangzhou, China, was a collaborative effort of Astro Wong and Dorne Tsui. The team faced the challenge of fusing artistic inspiration with living in the country, and the creative ideas of the literati. The successful fusion of these elements into a cohesive work of art is a testament to the team's creative prowess.

The Mulian Mooncake packaging design is a perfect example of how a simple concept can be transformed into a unique, functional, and aesthetically pleasing design. The design's recognition with the Golden A' Packaging Design Award is a testament to its excellence and impact in advancing art, design, and technology.