Buon Gelato: A Taste of Italy in Every Scoop

Jae Ung Sim's Award-Winning Design Brings Authentic Italian Gelato to Life

Jae Ung Sim's design for Buon Gelato is a visual feast that mirrors the rich and diverse flavors of the ice cream. Drawing inspiration from the bright and jaunty pastel colors of Mediterranean lights, reminiscent of Italian gelato shops, Sim has created a design that is both distinctive and appealing. The design is further enhanced by the illustration of the ice cream image and painting expression, which together form a single, cohesive drawing.

What sets Buon Gelato apart from other ice cream brands is its commitment to authenticity and quality. As the premium ice brand of Lotte Confectionery, Buon Gelato prides itself on embodying the chewy texture of authentic Italian gelato. The brand differentiates itself by offering a variety of toppings made from high-quality ingredients, providing an even richer taste experience for consumers.

The design project, which started in March 2017 and concluded in April 2017 in Seoul, was a collaborative effort. Alongside Jae Ung Sim, the design team included Bae Sung Woo, Kim Mi Young, Hong Sung Hee, and Kim Ji Hae. Together, they succeeded in creating a design that not only represents the brand's identity but also enhances the overall consumer experience.

Buon Gelato's design has been recognized for its creativity and innovation, winning the Silver A' Packaging Design Award in 2018. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and that evoke positive feelings, amazement, and wonder. It's a testament to the design team's skill and dedication, and to the unique appeal of Buon Gelato.

In conclusion, Jae Ung Sim's design for Buon Gelato is a celebration of authentic Italian gelato. From its vibrant color palette to its distinctive illustrations, every element of the design contributes to the brand's mission of delivering a taste of Italy in every scoop. With its award-winning design, Buon Gelato is set to continue delighting consumers with its rich flavors and captivating visual appeal.