Cilly: A Trendy and Playful Beverage Design

Bringing Fun and Fashion to Rosa Roxburghii Juice Packaging

The Cilly beverage design, created by Guangzhou Cheung Ying Design Co., Ltd., is a refreshing take on the packaging for rosa roxburghii juice. The design team aimed to capture the essence of trendy and playful aesthetics while highlighting the nutritional value of the juice. The result is a visually striking packaging that appeals to young consumers.

One of the standout features of the Cilly design is the use of graffiti-inspired graphics. The designers immersed the brand name in the rosa roxburghii juice, creating an abstract dynamic effect that resembles splashing juice. This artistic approach, combined with the current trend of pop art, symbolizes and upgrades the brand name, giving it a youthful and fashionable appeal.

The high-brightness colors used in the design collide with each other, creating a visually captivating tension and recognition. This unique visual identity emits a young and fashionable atmosphere, making the Cilly packaging stand out on the shelves.

PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group collaborated to develop the rosa roxburghii juice exclusively intended for young people, filling a gap in the beverage market. Cilly offers a healthy and nutritious option for young people to cleanse their palates while dining.

The Cilly packaging is made of aluminum cans, providing a sleek and modern look. With a capacity of 245ml, the packaging is compact and convenient for on-the-go consumption. The dimensions of the can are 65mm in length, 65mm in width, and 95mm in height, ensuring it fits comfortably in the hand.

The design team behind Cilly aimed to create an emotional resonance with young consumers. The image design on the can reflects the status of youngsters, portraying freedom, interest, fashion, and passion. By tapping into these emotions, the design stimulates the desire to purchase the product.

The Cilly design project started in May 2019 and was completed in September 2019 in Guangzhou. Throughout the design process, extensive research was conducted on the lifestyle and preferences of young people. The goal was to create a design that embodies interesting, casual, young, fashionable, and positive elements to attract the attention and emotional connection of the target audience.

Overcoming creative and technical challenges, the design team experimented with various styles before settling on the pop-art aesthetic. This choice perfectly aligns with the visual aesthetics of the current generation of young people, ensuring the design resonates with its intended audience.

The Cilly design has received recognition for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award acknowledges designs that incorporate best practices in art, science, design, and technology, contributing to improvements in quality of life.

The Cilly beverage design by Guangzhou Cheung Ying Design Co., Ltd. successfully combines trendy aesthetics, nutritional value, and a youthful appeal. With its graffiti-inspired graphics and vibrant colors, the packaging stands out on the shelves, enticing young consumers to experience the refreshing rosa roxburghii juice.