Tianyoude Private House WineAnthropomorphic Design Inspired by Highland Barley Wine
This is an interesting design called Tianyoude Private House Wine by Saturn Team. The design draws inspiration from the most authentic highland barley wine, known as private house wine. To capture the essence of this unique beverage, the designer incorporated anthropomorphic illustrations of three rare local animals. This design showcases the specialization and expertise required in the winemaking process.
The Tianyoude Private House Wine design stands out with its distinctive features and strengths. Each animal character represents a specific role in the winemaking process. The docile Tibetan antelope, known for its sensitive taste, takes on the role of a winemaker. The strong brown bear, with its powerful physique, is responsible for mixing materials. Lastly, the wild yak, a typical alpine animal, represents the liquor-making process, which has traditionally been dominated by women.
The design of the outer box resembles a gift box, adding an element of surprise and delight. Environmentally friendly special paper is used, aligning with the ecological characteristics of the plateau region. This choice of material not only enhances the overall aesthetic but also reflects the concept of sustainability.
The realization of the Tianyoude Private House Wine design involves the use of environmentally friendly special paper. The paper is carefully selected and processed through hot stamping and printing techniques to bring the illustrations to life. The dimensions of the design are 250mm x 90mm x 200mm, providing a compact yet visually impactful packaging solution.
The production of the Tianyoude Private House Wine design took place in Shenzhen, China, with a production period of 15 days. The design team conducted extensive research to capture the essence of private house wine and translate it into a visually engaging and conceptually meaningful design. The incorporation of the three representative animals from the plateau adds a touch of creativity and intrigue to the overall concept.
The Tianyoude Private House Wine design has been recognized for its excellence and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. The design not only contributes to the improvement of quality of life but also showcases the seamless integration of art, science, design, and technology.
Project Details and Credits
Project Designers: Design Department-Saturn Team
Image Credits: Design Department-Saturn Team
Project Team Members: Design Department-Saturn Team
Project Name: Tianyoude Private House Wine
Project Client: Design Department-Saturn Team