Burning Tea: Redefining Beverage Packaging Design

A Unique Blend of Tradition and Innovation

The Burning Tea design stands out from the crowd with its clear and captivating golden "flame" motif. This visual symbol, inspired by the concept of burning and igniting, not only represents the burning of fat but also embodies the positive and striving spirit of young people. The word "burning" is meticulously structured, drawing inspiration from the charm of ancient Chinese official script and featuring a unique tip of the pen in the stroke processing.

The packaging of Burning Tea is made from PET (polyethylene terephthalate), a lightweight and impact-resistant plastic material. PET bottles offer high transparency and low environmental pollution, making them an ideal choice for sustainable packaging. With rising awareness of environmental protection, PET gradually replaces traditional packaging materials.

The slender design of the Burning Tea bottle, combined with its "make the waistline inside" concept, ensures a comfortable grip. The pinstripe design on the bottle shoulder adds a touch of traditional tea aesthetics, while the annular base at the bottom enhances stability. The bottle body background color changes according to the flavor, allowing consumers to quickly identify their desired taste.

The Burning Tea project started in June 2017 and underwent extensive research to understand consumer preferences and the importance of sugar-free options. Surveys conducted both online and offline provided valuable insights that guided the design process and ensured its relevance in the market. By incorporating stimulating colors and elegant black and white elements, the design captures consumers' attention and creates a simple yet fashionable impression.

The Burning Tea design, with its blend of tradition and innovation, has been recognized with the Iron A' Design Award in 2021. This prestigious award honors designs that are well-crafted, practical, and innovative, meeting professional and industrial requirements. The Burning Tea packaging design stands as a testament to the fusion of art, architecture, and innovation in the lifestyle industry.