FM993 30th: A Celebration of Music and Innovation

A Unique Visual Communication Design by Baoquan Luo and Zhiwei Lv

The FM993 30th logo stands out with its captivating composition of elements. The designers, Baoquan Luo and Zhiwei Lv, drew inspiration from sound waves, meteor showers, and staves, resulting in a visually striking logo that captures the essence of music. The layout, reminiscent of radial fireworks and the movement of sound waves, adds a dynamic and energetic touch to the design.

What sets the FM993 30th logo apart is its seamless integration of the numerals 993 and 30 within the radio pattern. The positive and negative shapes of the graphics create a tangible and virtual visual effect, symbolizing the 30-year journey of 993 Music FM. This design showcases the evolution and growth of the radio station, making it a powerful representation of its rich history.

The realization of the FM993 30th logo is a testament to the designers' mastery of their craft. The logo is primarily made of metal, with a round-headed cylinder fused together in a meticulously arranged three-dimensional composition. This technique creates a sense of depth and dimensionality, making the logo visually striking from any angle. Additionally, acrylic can be used for specific occasions, further showcasing the versatility of this design.

With dimensions of 250*20mm, 50*50mm, and 120*80mm, the FM993 30th logo is designed to make a bold statement. Its clear and conspicuous appearance from the front, coupled with its semi-circular, multi-layered embossment when viewed from the side, adds a touch of elegance and uniqueness to the design.

The FM993 30th logo's vibrant colors and simple patterns create a festive atmosphere, perfectly capturing the spirit of the 30th-anniversary celebration. The elements of trumpets and fireworks, commonly associated with festivities, add a sense of joy and excitement. This design aims to evoke positive emotions and create a memorable experience for the audience.

The FM993 30th logo project commenced in November 2020 and was officially launched in January 2021. Despite the challenges posed by the COVID-19 pandemic, the design team overcame obstacles and delivered a remarkable design that exceeded expectations. The incorporation of additional supporting elements further enhanced the promotional results, ensuring the success of the project.

This exceptional design has been recognized with the prestigious Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. The award acknowledges the outstanding creativity and ingenuity of the FM993 30th logo, which seamlessly blends art, science, design, and technology. It is a testament to the designers' technical and creative skills, as well as their commitment to improving the quality of life through innovative design.

The FM993 30th logo is a true masterpiece that celebrates the rich history and continuous evolution of 993 Music FM. With its captivating composition, seamless integration of numerals, and impeccable craftsmanship, this design is a testament to the power of art and technology in creating meaningful and visually stunning experiences.