Hoopa: A Pioneering Journey in Product Showcase

Cosmin Salajan's Award-Winning Website Design for Hoopa Balance Bike

In a world where digital presence is paramount, Cosmin Salajan's innovative website for Hoopa Balance Bike stands out as a beacon of creativity and technological prowess. This product website, awarded Silver in A' Website and Web Design Awards in 2021, is a testament to the power of modern visualization technologies in showcasing product features and design processes.

The inspiration for this design was the idea of a fast, feature-rich website that could effectively showcase all the features of the Hoopa Balance Bike. Salajan wanted to create a product journey that would engage potential customers and highlight the unique features of the bike. The website does this through a combination of animations, 360° views, a customization module, and detailed photos.

One of the standout features of this website is its use of modern visual technologies. Salajan employed HTML, JavaScript, and CSS to create a dynamic and interactive experience for users. The website is fully responsive and includes features such as Image Hotspots and Parallax, which add depth and dimension to the user experience.

The website not only showcases the product but also the design process. From the initial concept sketches to the prototyping work, users can follow the journey of the Hoopa Balance Bike from idea to reality. This transparency in the design process adds an extra layer of engagement and interest for users.

Despite the technological complexity of the website, Salajan managed to keep it light, fast, and responsive. The integration of different technologies, such as a 360° viewer and a customization module, was a significant challenge. However, Salajan successfully overcame this challenge, resulting in a seamless and engaging user experience.

The Hoopa Balance Bike website is a shining example of how design and technology can come together to create a unique and engaging user experience. It is a testament to Salajan's creativity, technical skill, and dedication to showcasing the product in the best possible light. This design is not just a product website; it is a journey through the creation of the Hoopa Balance Bike, from concept to reality.


Project Details and Credits

Project Designers: DESIRO VISION
Image Credits: Product images and animation: Cosmin Salajan. Drawings: Maria Buda.
Project Team Members: Cosmin Salajan
Project Name: Hoopa
Project Client: DESIRO VISION


Hoopa IMG #2
Hoopa IMG #3
Hoopa IMG #4
Hoopa IMG #5
Hoopa IMG #5

Read More on Design Radiant