Si Me Quiero: A Web Design Triumph

Ana Ramirez-Marta Liarte's Award-Winning Creation Promotes Self-Love

The design of Si Me Quiero is rooted in simplicity and cleanliness, reflecting the client's desire for a straightforward and uncluttered digital space. The inspiration for this design was drawn from constructivist art, particularly its use of text placement and square shapes. The two-tone color scheme adds to the simplicity, creating a visually pleasing and easy-to-navigate website.

What sets Si Me Quiero apart from other websites is its purpose: to create a safe space for self-love and acceptance. The website is designed to be judgment-free, promoting a practice of "Zero Requirement" and self-love. The neutral colors contrasted with red for certain actions guide the user through the sections, while a deck of cards offers encouraging messages when clicked.

The realization of this design involved a thorough process of understanding, designing, evaluating, and executing. The design team used Adobe XD, Illustrator, and Photoshop to create the actual design and layouts. An in-depth analysis and data investigation ensured the design was user-focused. The website is fully responsive, designed to function well across multiple screen sizes, tablets, and devices.

The design process was not without its challenges. The team had to overcome mental and social barriers associated with the project, as it could be linked to feminism, which was not the intended message. The goal was to present the website as an aid that transforms people's lives, rather than as part of a social movement.

The Si Me Quiero website is a testament to the power of design in promoting positive social change. Its success is evident in its recognition by the prestigious A' Design Award, where it was awarded Silver in the Website and Web Design category in 2020. This accolade is given to designs that demonstrate outstanding expertise, innovation, and a high level of excellence.