Galeries Lafayette Digital LookbookMobile Website
This digital campaign project by KOIKREATIVE is a unique and innovative integration of interaction and gamification into a digital fashion lookbook. It breaks away from the traditional one-way, paper-media feeling of lookbooks and offers a fun and interactive experience for users.
Galeries Lafayette Digital Lookbook for Spring/Summer 2016 on the Chinese Wechat social platform is a mobile website that showcases the latest fashion trends in a creative and engaging way. The project combines various interactive experiences, including interactive games and social sharing, to provide a dynamic and playful communication platform.
With the aim of appealing to the young generation of Galeries Lafayette customers in China, the digital lookbook presents five beautiful fashion trends: New romanticism, Modern safari, Stripes, Surf in California, and Easy breezy. Each trend is brought to life through interactive experiences, such as winning Galeries Lafayette coupons through games and sharing them on social platforms to exchange scores.
The mobile website, also known as "H5" in China, is designed to be viewed on mobile devices and spread on Wechat. It has a resolution of 750px*1334px and offers a visually stunning and user-friendly interface. The interactive elements and animations add an extra layer of engagement to the digital lookbook.
The project faced several challenges, including presenting five different fashion trends with unique interactive experiences and seamlessly integrating beauty and functionality into one mobile website. The team overcame these challenges by conducting extensive research on user experience, fashion trends, and game mechanics. They also collaborated with various professionals, including fashion photographers, models, stylists, and animators, to ensure the project's success.
The Galeries Lafayette Digital Lookbook has received recognition for its outstanding design and innovation. It was awarded the Iron A' Design Award in the Website and Web Design category in 2019. This award recognizes the project's well-designed, practical, and innovative nature, as well as its ability to meet professional and industrial requirements.
Overall, the Galeries Lafayette Digital Lookbook by KOIKREATIVE showcases the brand's commitment to creativity, innovation, and engaging user experiences. It sets a new standard for digital fashion lookbooks and offers a fresh and exciting way for customers to interact with the brand.
Project Details and Credits
Project Designers: Koikreative
Image Credits: Image #No.1 Producer: David Liu Creative Director: Queenie Xing Fashion Photographer: Xiao Li
Image #No.2 Producer: David Liu Creative Director: Queenie Xing Fashion Photographer: Xiao Li
Image #No.3 Producer: David Liu Creative Director: Queenie Xing Fashion Photographer: Xiao Li
Image #No.4 Producer: David Liu Creative Director: Queenie Xing Fashion Photographer: Xiao Li
Project Team Members: Producer: David Liu
Creative Director: Queenie Xing
Fashion Photographer: Xiao Li
Model: Zhenxian Li, Qinghe Zhao
Stylist: Jin Xu
Make-up Artist: Yaren Liu
Hair Dresser: Makoto Ben (Toni&Guy), Kenny(Toni&Guy)
Design Assistant: Yue Zhang, Qiangqiang Xiong
Retoucher: Wenhui Studio
Animator: Derrick Cai
Coding: Song Wang, Meng Su
Sound Remix: djshortys
Video Production: Jia Chen
Product Photographer: Guoyi Zhang
Product Styling: Yinfang Zhang
Special Thanks: Zoe Xue, Ada Zhang
Project Name: Galeries Lafayette Digital Lookbook
Project Client: Koikreative