Finch & Partners: A Website Design Revolutionizing Branded Content Creation

Creating an Innovative and Fluid User Experience

As a company built for the modern media age, Finch & Partners is at the forefront of branded content creation. Drawing inspiration from 1960’s ad agencies, the movie business, and luxury industries, they have revolutionized the way content is displayed on their website. With a focus on innovation and user experience, Finch & Partners aims to provide visitors with a seamless journey of discovery.

Finch & Partners took a unique approach by displaying the entire web content on a single page. This allows for swift user interaction and eliminates the need for multi-layered navigation. The website features hidden expandable content areas, enticing visitors to explore and discover more about their past and present work. The fluid layout, combined with parallax scrolling and way points, ensures a visually captivating experience.

One of the standout features of the Finch & Partners website is the use of circles, hover states, drop shadows, textures, gradients, and menu bar opacity, all created using CSS3. These design elements, inspired by the aesthetics of 1960’s ad agencies, add a touch of elegance and luxury to the overall look and feel of the website.

The animation on the site is brought to life through multilayered JavaScript. This includes the hidden content pop out for case studies and talent, as well as the navigation waypoints. The combination of these technical elements creates a seamless and engaging user experience.

Finch & Partners implemented a fluid 960s grid layout, allowing for a responsive design that adapts to different screen sizes. The use of parallax scrolling adds depth and visual interest to the website, while the way points ensure easy navigation throughout the content. Custom Google Fonts and Map are also integrated, adding a personalized touch to the overall design.

The design project for Finch & Partners was completed within a timeframe of six weeks. The client had specific requirements to maintain confidentiality while promoting their business. The design team worked closely with the client to ensure these objectives were met.

The Finch & Partners website has received recognition for its outstanding design and innovation. It was awarded the Silver A' Design Award in the Website and Web Design category in 2014. This prestigious award is given to designs that demonstrate exceptional expertise, creativity, and technical characteristics.

Finch & Partners has successfully bridged the gap between multinational brands and creative industries through their innovative website design. By providing a seamless user experience and showcasing their expertise in branded content creation, they have set a new standard in the industry.


Project Details and Credits

Project Designers: CHC Digital
Image Credits: CHC Digital
Project Team Members: Harrison Williams Michael Porter
Project Name: Finch & Partners
Project Client: CHC Digital


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