The inspiration for 'Floating Life' is rooted in the ancient Lao-Zhuang philosophy, which perceives life as a floating existence. This concept is beautifully translated into the language of illustration, creating a visual narrative that resonates with the viewer on a profound level.
What sets 'Floating Life' apart from other designs is its intricate integration of various personalities and emotions. Each character in the design is meticulously shaped, reflecting thoughts not just internally but also externally. This design serves as a mirror to life itself, a floating journey experienced by everyone.
Lu Zhao, Chao Zhang, and Xianghua Yin, along with Youxi Tao, have worked together to bring this concept to life. The design doesn't just stop at the illustration; it also provides a detailed explanation of each emotion, allowing the viewer to delve deeper into the work and truly appreciate the details.
'Floating Life' has been recognized for its exceptional design and innovative approach with the Platinum A' Design Award in 2021. This award is a testament to the world-class, highly innovative designs that push the boundaries of art, science, design, and technology, contributing to societal wellbeing. It is indeed a defining aesthetic of an era, showcasing unmatched professionalism and genius.
In conclusion, 'Floating Life' is more than just an illustration; it's a reflection of life itself, a floating journey filled with a myriad of emotions and personalities. This award-winning design by Lu Zhao, Chao Zhang, and Xianghua Yin is a testament to the power of design in expressing complex concepts and emotions, making it a truly unique piece of art.
Project Designers: Lu Zhao
Image Credits: Lu Zhao
Project Team Members: Lu Zhao
Chao Zhang
Xianghua Yin
Youxi Tao
Project Name: Floating Life
Project Client: Lu Zhao