Staom Jewelry: A Universe of Love and Luxury

Breaking Boundaries to Create a Narrative Space

The project stands out with its unique approach to space design. Rather than conforming to traditional constraints, Zeng employed narrative space techniques and immersion experiences to create a journey that transcends earthly boundaries. From the moment visitors step into the corridor, they are transported through a space-time tunnel, ultimately arriving in a realm that mirrors the vastness of the universe.

The materials used in the project are deceptively simple, yet the presentation of the space is anything but conventional. Mirror stainless steel, black mirror marble, cement art paint, and drawing stainless steel come together to create a chaotic and profound universe. The use of specular reflection and irregular deconstruction modeling breaks down the barriers that typically confine us, allowing visitors to experience the awe-inspiring grandeur of the cosmos.

Covering an area of 200 square meters with a floor height of approximately 3 meters, Staom Jewelry provides a captivating environment for customers to explore and appreciate the beauty of diamonds and other exquisite jewelry pieces. The unconventional design has already garnered attention even before its opening, with the monthly turnover reaching an all-time high.

At the core of the project is the concept of narrative emotional space. Zeng's vision was to treat the space as if it were a movie, evoking emotions and telling a story. Recognizing that diamonds are often associated with love, the design team crafted a space that embodies the essence of eternal love. By immersing visitors in a universe of twinkling lights and shimmering jewelry, Staom Jewelry creates a cosmopolitan atmosphere that is both enchanting and unforgettable.

The project, which began in December 2020 and concluded in April 2021, showcases the future of narrative emotional spaces in the business field. From the initial conception to the naming process and spatial narrative, every aspect was carefully designed to evoke a sense of wonder and captivate the imagination.

Staom Jewelry has been recognized for its exceptional design, receiving the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious accolade celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. By seamlessly integrating art, science, design, and technology, Staom Jewelry sets a new standard for luxury retail experiences.

Step into Staom Jewelry and embark on a journey through the cosmos, where love and luxury intertwine in a space that transcends boundaries and captures the essence of eternity.