Revolutionizing Luxury: Kelly Lin's CR Land Runcheng Sales Center

Exploring the Essence of Luxury through Design and Aesthetic Spirit

Renowned designer Kelly Lin redefines luxury with her award-winning design of the CR Land Runcheng Sales Center, a project that marries quality and aesthetic spirit to shape an ideal high-quality urban living in a contemporary and elegant context.

What is luxury today? According to Lin, the essence of luxury is not confined to the complexity and magnificence of materials, or the shape of furniture, but ultimately points to the combination of quality and aesthetic spirit. In the CR Land Runcheng Sales Center, Lin has abandoned the flashy and stereotypical elements and returned to the inspirational conception of dot, lines and planes. The result is a space endowed with humanistic connotations and high value coordinates of the times by exploring the history, present and looking into the future of Hefei city.

The unique properties of this design lie in its simplicity and elegance. Lin uses materials such as metal, marble, luxury stone, leather, crystal, and glaze to create a space that is both luxurious and inviting. The art installation in the lobby is curved and intertwined, forming a metaphorical wheel of time and space, linking ancient and modern Hefei. The bright crystal lampposts in a cascading display enhance the space's transparency and openness while displaying an aesthetic style that is echoed in modern furniture.

Located in Hefei, China, a city with a two thousand year history and a commitment to embrace scientific research and innovation, the CR Land Runcheng Sales Center is a testament to the city's growth and development. The project, which covers an area of 1100 square meters, was completed in May 2022. It is a tranquil corner away from the bustling city, where the composition of dots, lines and planes in the study extends the softness of curves, making the space full of sculptural form.

Lin faced numerous challenges in creating this design. She had to trace the imprint of life, and mix art, culture and life scenes with aesthetic perception, while expressing the place of spirituality beyond abstraction. By doing so, she was able to embody the unique metropolitan temperament of the sales center with luxury, ecological harmony, and humanistic art as its hallmarks.

The CR Land Runcheng Sales Center is not just a design project, it is a reflection of Lin's vision of luxury and her commitment to creating spaces that are not only beautiful, but also meaningful and functional. This design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2023, a testament to its outstanding design and innovation.

Project Details and Credits

Project Designers: Kelly Lin
Image Credits: Photographer Mconcept
Project Team Members: Kelly Lin
Project Name: CR Land Runcheng
Project Client: Kelly Lin

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