The Xishuang Linyu Marketing Center, designed by Kelly Lin, is a testament to the power of cultural expression through design. Drawing inspiration from the local Dai culture, Lin has crafted a space that not only serves its functional purpose but also provides a window into the rich traditions of the region. The design's unique properties lie in its successful fusion of contemporary art and local humanities, creating a space that pays homage to the local culture while offering a unique experience to its visitors.
The center's design elements are deeply rooted in the local culture. The use of pristine vegetation, coconut branches, and symbols like auspicious white elephants and peacocks, all borrowed from the local humanistic imagery, create a distinctive atmosphere. The curved tassel lamps, metal flower ornaments, round carpets, and Dai pattern pillows, along with single chairs with mortise and tenon construction, harmoniously blend together, reflecting the designer's meticulous attention to detail.
The project, spanning 812 square meters, is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture. Completed in May 2022, the center is a part of a larger initiative to create a world health resort that integrates a business club and a leisure and health community. The project retains the native environment and landscape of Xishuangbanna, aiming to create a sanctuary in the rainforest, an ideal residence away from the city's hustle and bustle.
One of the main challenges faced by Lin was the original compact home furnishings that made the space congested. To overcome this, the designer simplified the space by setting a visual focal point to optimize the layout. The relationship between the interior and exterior's central axis was enhanced, and the negotiation scene's dynamic and static partition was balanced. The outdoor enclosed area was adjusted, and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
The Xishuang Linyu Marketing Center's design is a testament to Lin's ability to blend culture and design seamlessly. It is no surprise that this project was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2023. This prestigious award is given to designs that showcase outstanding expertise and innovation, demonstrating a remarkable level of excellence and introducing positive feelings, amazement, and wonder.
In conclusion, the Xishuang Linyu Marketing Center is a shining example of how design can serve as a bridge between culture and modernity. By honoring local humanity and exploring the appeal of traditional customs and modern art, Kelly Lin has created a space that is not just functional but also a celebration of the rich cultural heritage of Xishuangbanna.
Project Designers: Kelly Lin
Image Credits: Photographer MConcept
Project Team Members: Kelly Lin
Project Name: Xishuang Linyu
Project Client: Kelly Lin