Revolutionizing Tea Packaging: Tiger Pan's Lineage de La Foliole

Golden A' Design Award Winner in Packaging Design 2022

Lineage de La Foliole, a project by Tiger Pan, is a testament to the power of design in enhancing the user experience. The design was inspired by the Chinese idiom "A Leaf as the Herald of Autumn," which signifies the use of a leaf to perceive the world. This concept was brought to life through the design of a tea leaf-shaped icon with a granular texture, which not only adds to the aesthetics but also explains the product attributes.

What sets this design apart is its ability to simplify the process of enjoying Pu'er tea. Traditionally, Pu'er tea preparation involves up to nine manual steps. However, with the Pu'er Tea Essence, most people can now experience the exquisite taste of Pu'er in the fastest and most effective extraction method. This innovative approach to tea consumption is a testament to Tiger Pan's commitment to design and innovation.

The realization of this design involved the use of gold stamping to print the lines and selected elements. The different textures of stamping enrich the overall presentation of the packages and provide a more detailed feeling. The illustrations are surrounded by golden frames, enhancing a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.

The design specifications include a 10 push-box with dimensions of Width 81.7mm x Depth 22.2mm x Height 87mm and a 40 set box with dimensions of Width 93.7mm x Depth 85mm x Height 89mm. The design was completed within three months in Shenzhen City, Guangdong Province.

Lineage de La Foliole is more than just a packaging design; it's a celebration of Chinese culture and the art of tea drinking. The use of Chinese characters as design elements, arranged in different forms to express a poetic beauty, conveys the product's simple, light, and luxurious tone. This design presents a classical temperament of antique tomes, reflecting the timeless elegance of Chinese culture.

In conclusion, Tiger Pan's Lineage de La Foliole is a remarkable example of how design can transform a simple product into a unique and engaging experience. The design's success is evident in its recognition as a Golden A' Design Award Winner in Packaging Design 2022. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.