Adhock Studio's Innovative Design Wins Silver A' Packaging Design Award

KASIDIST SOKANTAT's BannCha Instant Tea Packaging Captivates with Fruit-Inspired Visuals

The design's inspiration comes from the traditional Thai fruit flavours of the tea itself. The packaging presents a stunning visual of a half-sliced fruit, which simultaneously resembles a cup of tea. This clever concept not only represents the genuine taste of the product but also captures the essence of the brand - a unique, new brand of instant tea that offers a taste of the Land of Smiles.

BannCha's range currently includes five popular, traditional Thai fruit flavours, each promising a taste experience akin to drinking juice freshly squeezed straight from the fruit. The packaging's unique properties lie in its ability to visually communicate this promise to the consumer, setting it apart from other products in the market.

However, these five flavours are just the beginning. The brand plans to extend its range, offering an even wider variety of exciting choices. The current design's success sets a high standard for the future packaging designs of the brand.

Winning the Silver A' Design Award is no small feat. The award is given to designs that demonstrate outstanding expertise and innovation, with strong technical characteristics and splendid artistic skill. It is a recognition of excellence that induces positive feelings, amazement, and wonder. KASIDIST SOKANTAT's design for BannCha instant tea certainly fits this description.

In conclusion, the innovative packaging design of BannCha instant tea by Adhock Studio and KASIDIST SOKANTAT is a shining example of how design can enhance a product's appeal and communicate its unique selling points effectively. It is a deserving winner of the Silver A' Packaging Design Award and sets a high benchmark for future designs in the industry.