Reviving Ancient Brews: Li Beer's Award-Winning Packaging Design

China Resources Snow Breweries Celebrates Chinese Beer History with Unique Packaging

The design of Li Beer's packaging is a celebration of the Yangshao cultural site, known for its historical significance in Chinese beer brewing. The bottle's shape is based on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed at the site, while the carvings on the bottle mimic traditional water ripples and fish stripes.

What sets Li Beer's packaging apart is its commitment to conveying traditional Chinese beer culture. The design incorporates a traditional Chinese brewing recipe, and the bottle's form and salamander fish pattern instill a sense of history and flavor. The use of elegant pictures and archaic fonts further enhances the essence and historical sense of Li.

The bottle, made of glass, is part of a gift package that uses an embossing technique on its surface. This allows users to feel the texture when they touch the package. Upon opening the gift package and tearing off the top seal, users can enjoy the pleasing and mellow beer made by the traditional recipe.

The project, which started in 2020 and concluded in June 2021, faced the challenge of effectively conveying the product concept and traditional brewing recipe through the package design. The solution was to absorb elements from the Yangshao cultural site and integrate traditional water ripples and fish stripes, thus endowing "Li" with an ancient aura. This design approach pays tribute to Chinese liquor culture and highlights the great value of beer through the overall package, materials, brewing techniques, and cultural connotation.

The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. Li Beer's award-winning packaging design is a testament to the brand's commitment to celebrating and preserving the rich history of Chinese beer culture.