As the world continues to navigate the challenges of the past few years, individuals are increasingly seeking ways to boost their health and strengthen their immune systems. Nu Us supplements, created by designer Salvita Bingelyte, offer a comprehensive solution with their 24-hour immunity support and maximum vitamin absorption.
The standout feature of Nu Us packaging is its ability to clearly distinguish between the day and night capsules. The white and black bottles, along with the sun and moon symbols, visually represent the different supplements. When placed together, the symbols seamlessly merge into a cohesive whole, emphasizing the importance of consuming both capsules for optimal effectiveness.
Salvita Bingelyte's attention to detail extends to the logo font and the word "immunity," which are uniquely crafted by subtly combining letters. This design choice adds a touch of elegance and sophistication to the packaging, further enhancing the overall brand identity.
The realization of the Nu Us packaging utilizes screen printing technology, ensuring the highest quality and durability. The labels measure 163 mm in width and 60 mm in height, providing ample space for essential information and branding elements.
With keywords such as "supplement," "immunity," "packaging design," and "brand identity," Nu Us encapsulates the essence of modern graphic design and branding. The minimalist black and white packaging exudes timelessness and simplicity, while the vibrant yellow sun and moon shapes add an eye-catching twist. Yellow, known for its association with optimism and happiness, evokes positive emotions and captivates the viewer effortlessly.
The elegant uppercase font used on the labels creates a dominant aesthetic and conveys transparency and honesty. Nu Us stands out among competitors by offering a direct and no-fuss packaging design that focuses on the essential elements of the product.
The design process for Nu Us began in August 2022 and concluded in February 2023 in Vilnius, Lithuania. Salvita Bingelyte and her team conducted extensive research to create a design that would provide a calming aura rather than overwhelming consumers with excessive visual elements. The result is a minimalist yet captivating packaging design that stands out on the shelves.
Recognized for its excellence, Nu Us was awarded the Iron A' Design Award in 2023. This prestigious accolade is bestowed upon designs that demonstrate innovation, practicality, and adherence to professional and industrial requirements. Nu Us packaging embodies these qualities, contributing to a better world by providing a well-designed and effective solution for immune support.
Salvita Bingelyte's Nu Us packaging revolutionizes the way we approach supplement consumption. With its clever design and focus on functionality, Nu Us sets a new standard for supplement packaging in the pursuit of a healthier lifestyle.
Project Designers: Salvita Bingelyte
Image Credits: Salvita Bingelyte (Stylist / Photographer) Erin Hope Stevens (Copywriter)
Project Team Members: Salvita Bingelyte
Project Name: Nu Us
Project Client: Salvita Bingelyte