Lotus Moon Chinese Baijiu

Packaging Design by Yingsong Chen

Inspired by a poem: "To invite the moon I raise my cup. We're three, as my shadow shows up."

This Baijiu packaging design, named Lotus Moon Chinese Baijiu, is a stunning example of oriental romantic imagination and drinking fun. Designed by Yingsong Chen, it draws inspiration from a poem that depicts a solitary poet drinking alone under the moon in a field of flowers. The design captures the essence of this scene, creating a sense of illusion and poetry.

The bottle itself is made of translucent frosted green glass, which beautifully reveals the moonlight. When holding the bottle, consumers are transported into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap is also designed to be reusable, serving as a base for incense, adding to the user experience and sense of ritual.

The Lotus Moon Chinese Baijiu packaging design stands out with its unique properties and strengths. It creates an oriental romantic atmosphere, inviting consumers to immerse themselves in the beauty of the moment. The combination of the translucent glass and the moonlight evokes a sense of enchantment and elegance.

The technical specifications of the design are 140mmx140mmx260mm, and it is made using glass, environmental cloth, and plastic. The design team behind this remarkable creation includes Creative Director Yingsong Chen, Illustrator Wenbing Cheng and longKun Zou, 3D artist Wei Hu, and designers Huandi Li and Wenbing Cheng.

Lotus Moon Chinese Baijiu has received recognition for its excellence in design. It was awarded the Iron A' Design Award in the Packaging Design category in 2023. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The design is respected for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.

Project Details and Credits

Project Designers: Ying Song Brand Design(Shenzhen)Co., Ltd
Image Credits: Ying Song Brand Design(Shenzhen)Co., Ltd
Project Team Members: Creative Director: Yingsong Chen Illustrator: Wenbing Cheng, longKun Zou 3D: Wei Hu Design: Huandi Li, Wenbing Cheng
Project Name: Lotus Moon Chinese Baijiu
Project Client: Ying Song Brand Design(Shenzhen)Co., Ltd

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