iDwell: Revolutionizing Property Management with CRM Software

Streamlining Property Management with Innovative Technology

The global real estate market, valued at $300 trillion, has immense potential. However, the industry remains conservative and slow to adapt. Property management, in particular, is a complex and stressful task that involves handling a large amount of information, documents, and contractors. Recognizing the need for a more efficient solution, designer Maria Roen created iDwell, a CRM software specifically designed for property management.

iDwell stands out from other property management software with its unique features and strengths. It automates routine processes, making the work of property managers easier and more streamlined. The software includes maintenance ticketing, full email and communication integration, automated workflow, and separate landlord and tenant facing apps. With iDwell, property managers can efficiently handle day-to-day repairs, ongoing maintenance, and property upkeep.

One of the key advantages of iDwell is its user-friendly interface. On the home page, users are greeted with a customizable dashboard that provides analytics, open tasks and requests, unread letters, and a news feed. To handle the large amount of data, the software offers a flexible filter system, allowing users to easily navigate and access the information they need.

Tenants and owners also benefit from iDwell's mobile app, which grants them access to important documents such as tenancy agreements, Energy Performance Certificates (EPCs), and Gas Safety Certificates (GSCs). The software also incorporates customer evaluations, providing valuable feedback to help property managers optimize their services.

Communication is a breeze with iDwell, as it consolidates all communication channels, including emails, the app, the Digital Newsboard, and the ERP system, into one platform. The software's workflow bot utilizes smart technology to provide intelligent answers to customer queries and facilitates communication with trusted contractors. Enquiries from owners and tenants can be processed automatically through the mobile CRM software, eliminating the need for physical folders.

iDwell has also been integrated with accounting systems such as IGEL and Real Data, allowing seamless transmission of customer and property data, as well as documents and tickets.

The development of iDwell involved extensive research and testing. The design team analyzed the current property management landscape, interviewed users, and studied the market and competitors. Pain points experienced by property managers were identified and addressed through A/B testing and iterative design improvements.

Creating the perfect user journey and layout presented challenges for the design team. They had to balance the need to include all the necessary functions and features of the platform, big data analytics, and an intuitive interaction without overwhelming the layout. The team invested significant time in simplifying complex information and ensuring a seamless user experience.

With its innovative approach to property management, iDwell has received recognition in the design community. The software was awarded the Bronze A' Design Award in Interface, Interaction, and User Experience Design in 2023. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.

By revolutionizing property management with CRM software, iDwell is transforming the way property managers handle their daily tasks. With its automation capabilities and user-friendly interface, iDwell empowers property managers to efficiently manage their properties, enhance communication with tenants and owners, and optimize their services.

Project Details and Credits

Project Designers: Maria Roen
Image Credits: Maria Roen
Project Team Members: Maria Roen
Project Name: iDWELL
Project Client: Maria Roen


Read More on Design Radiant