Colourliving Eshop

Transforming the Retail Experience: Colourliving's Online Store

The Covid-19 outbreak has impacted the global retail ecosystem and behavioral change of consumers. This led Colourliving to create the virtual Showroom 360 and Colourliving eShop website within a month to complete their digital transformation after an extensive survey on customer preferences. The web store lets customers browse and shop through a range of lifestyle products with only a few clicks, overcoming technical challenges and achieving overwhelming sales.

The Colourliving eShop, www.Colourliving.shop, takes the shopping experience at the one-stop retail lifestyle destination in Hong Kong to the next level, bringing inspirational and luxurious lifestyle concepts with a click of a button. Adopting a clean, minimalist profile with a modern character, the new online platform is designed to give customers an intuitive browsing and shopping experience. With dynamic page layouts that fit all electronic devices and browsers, the Colourliving eShop sets a new benchmark for e-commerce websites in the industry.

The user-friendly interface of the Colourliving eShop is backed by clearly defined sections on the homepage and a carefully-thought roadmap. This ensures that customers can easily navigate the website and find the products they desire. Whether it's furniture, lighting, bathroom fixtures, or other lifestyle items, the eShop offers a wide range of options to suit different tastes and preferences.

One of the key strengths of the Colourliving eShop is its ease of use. The platform is designed to provide an intuitive browsing and shopping experience, allowing customers to find and purchase their desired products with ease. The dynamic page layouts automatically adjust to different screen sizes, ensuring a seamless experience across devices.

The development of the Colourliving eShop was not without its challenges. To host over 5000 offerings, the online platform had to adopt a design that is clean, minimal, and modern, while still providing a visually appealing and user-friendly interface. The team at Colourliving successfully overcame these challenges, resulting in a website that not only meets the needs of their customers but also sets a new standard for e-commerce websites in the retail industry.

Launched in May 2020, the Colourliving eShop has quickly become a go-to destination for those seeking luxurious lifestyle products. With its innovative design, user-friendly interface, and extensive product range, it has redefined the online shopping experience in the retail industry.

The Colourliving eShop was awarded the Bronze A' Design Award in the Website and Web Design category in 2022. This prestigious award recognizes the outstanding creativity and ingenuity of the design, as well as its contribution to improving the quality of life. By incorporating best practices in art, science, design, and technology, the Colourliving eShop has truly made a mark in the world of e-commerce.


Project Details and Credits

Project Designers: COLOURLIVING
Image Credits: Colourliving
Project Team Members: Colourliving
Project Name: Colourliving Eshop
Project Client: COLOURLIVING


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