Moi Nivak: Redefining Brand Identity

A Select Store and Design Shop for Contemporary Collectibles

Moi Nivak sets itself apart with its carefully curated collection of contemporary collectibles and design items sourced from across the globe. Combining the elements of a select store and a design shop, Moi Nivak offers a one-of-a-kind shopping experience for discerning customers.

The foundation of the Moi Nivak brand lies in its distinctive typography. The primary typography, set in Sunset Gothic, is a bespoke typeface developed by Benjamin Critton of Colophon Foundry. This unique typeface draws inspiration from a multitude of unattributed sans-serif painting styles, resulting in a subjective mélange that captures the essence of Moi Nivak's brand communications.

The brand identity framework developed by the Graphic Department encompasses various elements, including brand strategy, name, stationery, and website. Each component is designed to reflect Moi Nivak's neutral business module while maintaining a simple and direct communication approach.

Technical specifications play a crucial role in bringing the brand identity to life. Moi Nivak's business cards feature PMS color digital printing, measuring W 85mm x H 55mm. The packaging boxes, on the other hand, are corrugated mailer boxes with 1-color offset printing, measuring W 320mm x D 255mm x H 140mm.

The Moi Nivak project commenced in June 2021 and concluded in September 2021 in Taipei. Throughout the design process, extensive research was conducted on typefaces, leading to the selection of Sunset Gothic as the primary typography. This versatile, workhorse sans-serif typeface by Benjamin Critton perfectly embodies Moi Nivak's diverse range of offerings.

The exceptional design and execution of Moi Nivak's brand identity have garnered recognition in the form of the prestigious A' Design Award. In 2022, Moi Nivak was honored with the Iron A' Graphics, Illustration, and Visual Communication Design Award. This accolade celebrates Moi Nivak's well-designed, practical, and innovative approach, meeting professional and industrial requirements while contributing to a better world.