Beijing Forestry University's Artful Admission Offer

Dayan Shangguan's Eco-Inspired Graphic Design Triumph

Dayan Shangguan's design for Beijing Forestry University's unconditional offer of admission is a testament to the institution's commitment to environmental protection. The project, which took four months to complete, is a fusion of functionality and aesthetic appeal, aimed at providing new students with a memorable introduction to the university's values. The design team, including Yuxin Liu, Qiaoxin Tan, Bujin Hong, and Wanting Liu, has crafted a piece that stands out for its eco-friendly materials and intricate craftsmanship.

The offer package consists of three elements: an envelope, a letter, and an illustration. Each component is thoughtfully designed to reflect the university's focus on sustainability. The envelope, made from high-quality copperplate paper with a matte finish, features an ingenious folding technique that eliminates the need for additional packaging materials. The offer letter and illustration are printed on environmentally friendly paper, emphasizing the university's green ethos.

Attention to detail is evident in the production process. The offer letter is printed in four colors on 200-gram paper, striking a balance between simplicity and sophistication. The illustrations, also on 200-gram eco-friendly paper, undergo a detailed laser process to achieve a delicate visual effect. The selective use of UV processing on the school logo adds a touch of elegance, ensuring that every element of the design contributes to an upscale presentation.

The design's interactive aspect is carefully considered to create an impactful experience for recipients. The dark, solid color of the envelope's exterior contrasts with the vibrant illustrations inside, delivering a sense of surprise and delight upon opening. This project not only serves its practical purpose but also functions as a special keepsake for new students, symbolizing the university's dedication to art and environmental stewardship.

Shangguan's design is not only a practical tool for welcoming students but also a showcase of the university's iconic architecture through artful illustrations. The choice of deep green in the color scheme and the depiction of the campus buildings in the illustrations underscore the university's identity and mission. This project, which has earned the Bronze A' Graphics, Illustration and Visual Communication Design Award in 2024, exemplifies the harmonious blend of art, technology, and environmental responsibility.

In conclusion, Dayan Shangguan and the design team have successfully elevated the traditional admission offer into a work of art that resonates with the values of Beijing Forestry University. The project not only impresses with its visual and tactile qualities but also sets a new standard for how educational institutions can engage with students from the very first touchpoint, emphasizing the importance of design in everyday life.