Care In One Place: A Welcoming and Accessible Logo Design

Integrating Location, Care, and Everyone

The main inspiration behind the Care In One Place logo design was the company's goal to offer care services to individuals from all walks of life. This objective was achieved by incorporating three essential elements:

Firstly, the use of map pins in the logo represents the company's commitment to providing care services tailored to each individual's location. This signifies that Care In One Place is accessible to anyone, regardless of their geographical location.

Secondly, the arrangement of the pins forms a heart shape, symbolizing the care and compassion that the brand embodies. This conveys the message that Care In One Place genuinely cares about the well-being of its clients.

Lastly, the logo is colored in warm hues of the rainbow, representing the brand's commitment to inclusivity. The diverse range of colors signifies that Care In One Place is for everyone, irrespective of their gender, ethnicity, or age.

These three elements come together to create a logo that is easily recognizable and conveys the brand's core values at a glance. Care In One Place is designed to cater to the unique needs of each individual, wherever they may be.

One of the unique properties of the Care In One Place logo design is its integration of 40 years of knowledge in the healthcare industry. The brand provides a one-stop online marketplace where individuals can assess their personal circumstances and find the right care package and services. This innovative approach sets Care In One Place apart from other healthcare platforms.

During the design process, Kieran Harrod worked with Crowdcube to raise capital for the development of the system. It was during this time that the importance of improving the branding of the campaign was identified. A strong and visually appealing logo was crucial to capture the attention of potential investors and encourage their participation in the platform.

The Care In One Place logo design was realized using digital tools such as Adobe Illustrator and other Adobe applications. This allowed for precise and professional execution of the branding elements.

While the initial application of the design was for digital use, there are plans to expand its use to printed materials in the future. The main technical consideration was ensuring that the logo could be easily applied to a typical modern smartphone app icon. This was achieved by keeping the main image element roughly square. Text and icon lockups were created in various layouts to enable application on both digital and print mediums.

The majority of users will encounter the Care In One Place logo on the company's website, https://www.careinoneplace.co.uk. However, investors and other business professionals will also experience the brand's wider application in investment decks and promotional materials.

The Care In One Place logo design project began in February 2017 and was completed by April of the same year. The initial funding round took place in late 2017, and the website featuring the design was launched around the same time.

One of the challenges faced during the design process was to create a consumer-friendly brand within the healthcare sector, avoiding typical health clichés. The design needed to have wide appeal and convey a sense of openness to all, without falling into gender, ethnic, or age-related stereotypes.

In recognition of its outstanding creativity and ingenuity, the Care In One Place logo design was awarded the Bronze A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that demonstrate exceptional technical and creative skills, contributing to improvements in quality of life.